Books and Reports

Tracking and Increasing the Representation of Diverse Voices: A Report and Findings
Gastropod | September 2020

In October 2018, with the support of the Alfred P. Sloan Foundation, Gastropod launched a ground-breaking and ambitious diversity initiative. This report is, to our knowledge, the first time a podcast has publicly and transparently demonstrated the ways in which they work to ensure their guests represent a wide diversity of voices.

In it, we share the novel metric and method we developed to quantify that representation—a way of measuring our performance against our real goal, which is increasing the diversity of voices heard as opposed to simply the diversity of guests on the show. We also share our surveys and tools, our strategies for finding diverse sources, and our lessons learned, in order to help other radio shows and podcasts. We hope this report contributes to a dialogue we think is essential: how can podcasts help combat pervasive bias against women and Black, Indigenous, and People of Color (BIPOC) in our society?