Menu Mind Control

At its most basic, a menu is simply a way for a restaurant to communicate its offerings and their prices to its customers. But, perhaps even more importantly, says Alison Pearlman, author of a new book on menus called May We Suggest, a menu has to persuade diners that they want what the restaurant is selling. So how do menus do that—and are they somehow subconsciously manipulating our choices? Are there universal principles of effective menu design that savvy diners can identify and outsmart? Listen in this episode as we decode the history and science of the not-so-humble menu.

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Of Ghost Foods and Culinary Extinction

The earliest humans favored juicy, meaty mammoth at mealtimes. Ancient Romans loved their favorite herb, silphium, so much that they sprinkled it on everything from lamb to melon. In the 19th century United States, passenger pigeon pie was a cherished comfort food, long before chicken pot pie became commonplace. And, for dessert, Americans a century ago might have enjoyed a superlatively buttery Ansault pear, reckoned to be the greatest pear ever grown. What did these foods beloved by previous generations taste like? Well, apart from some written descriptions, we'll never know: they're all extinct. Join us this episode as culinary geographer Lenore Newman takes us on a tour of lost foods—and the lessons they can teach us as we fight to save our current favorite foods from disappearing forever.

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