Always Coca-Cola: Coca, Kola, and the *Real* Secret Formula

Coca-Cola's red and white logo is so iconic that supposedly nine out of every ten people on Earth know it on sight. Nearly two billion servings of Coke are sold a day, enough for one out of every four people on the planet. Yet while a glimpse of a billboard or bottle might start you humming one of their catchy jingles, this legendary brand was actually created by a morphine-addicted, down-on-his-luck pharmacist desperate for a big break. In fact, the first Coca-Cola product was actually a knockoff of the Pope's favorite drink, a concoction featuring red wine and cocaine. So how did Coke transcend its dubious origins to become one of the world’s biggest companies, not to mention a globally recognized symbol of all things American? It’s a story that involves Sigmund Freud, US military assistance, international drug treaty loopholes, and a New Jersey facility that extracts and burns piles of cocaine (yes, really, cocaine!) just miles from Manhattan. Gastropod’s here with Coca-Cola’s real secret formula for success, and we didn’t even need to break into their vault to get it.

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Here Comes Truffle

This episode, join us on a hunt for buried treasure at a super-secret location in North Carolina. We follow a million-dollar dog wearing adorable slippers, and then get down on our knees, butts in the air and noses in the dirt, on the trail of a fungus that drives both pigs and people wild. The smell's been described many different ways—cheesy, earthy, garlicky, even sweaty—but there’s only one thing in nature that can make it: truffles. So, how did this knobbly, brown, potato-shaped fungus come to be one of the world's most expensive foods—and is there any science behind its reputation as an aphrodisiac? Listen in this episode as we get down and dirty hunting truffles, exposing truffle fraud, and getting the scoop on one of the world's oldest and most equal partnerships. Just what you wanted for Valentine’s Day!

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