V is for Vitamin TRANSCRIPT

This is a transcript of the Gastropod episode V is for Vitamin, first released on April 11, 2017. It is provided as a courtesy and may contain errors.

(FLINTSTONES VITAMIN JINGLE)

CYNTHIA GRABER: Once I get that jingle stuck in my head, I can never get it out. Those of you who grew up in the U.S. will probably recognize it—that song is trying to make sure parents bought and gave us our daily…

NICOLA TWILLEY: Vitamins! And I’m sorry folks, I’m going to say it that way throughout. Even if our guest this week did make fun of me for it. Because that’s what we’re going to be talking about this episode: vitamins.

GRABER: Or vitamins. We’ll forgive you, Nicky, your native British pronunciation.
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V is for Vitamin

They're added to breakfast cereal, bread, and even Pop-Tarts, giving the sweetest, most processed treats a halo of health. Most people pop an extra dose for good measure, perhaps washing it down with fortified milk. But what are vitamins—and how did their discovery make America's processed food revolution possible? On this episode of Gastropod, author Catherine Price helps us tell the story of vitamins, from Indonesian chickens to Gwyneth Paltrow. …More

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